While the iPhone made Apple a household name, reaching over 1.5 Billion users in just the last few years, Apple’s Services today are driving the biggest growth

Today Apple has over 1.5 billion devices in use from iPhones to iPads, watches and more in use by over a billion people on the planet. Given we have over seven billion people on Earth, that puts Apple in the hands of one in seven people on the planet. These devices drive Apple’s business. While purchase of these devices, in particular iPhones, heralded a new age for Apple starting in 2007, today Apple’s services offered through these devices whether it is Fitness+ or Apple Music or even device care through Apple Care, drive the most revenue that is increasing every year.

With strong cash flow of $24 billion and over $23 billion return on investment to investors, Apple can confidently make investments for long-term plans. Q2 2021 financial results are available at apple.com/investor/earnings-call for two weeks and consolidated statements can be found on Apple’s website and more information can be found at its investor relations website, investor.apple.com.