Elf
Create the Future
Our Design Approach
Designed in the spirit of pioneering agencies and tech startups, Elf operates a digital creative agency that works with private companies and the government to create a positive impact. We do this by coming up with fresh ideas and new approaches to solving existing problems. We carefully consider three essential factors: people, profit, and sustainability as we design solutions. Learn more about Elf.
We help our clients create the future.
Our creativity draws upon our love of beauty and our innate and learned skills in artistry, craftsmanship, and precision. We prioritize the individual customer experience.
We work closely with our clients to create solutions people love to use.
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Making Design Collaborative and Accessible
We use an iterative design approach to collaborate with our clients, make design more accessible to businesses, and encourage creative thinking. We generate new ideas and explore options with our clients. By carefully listening to our clients, we develop solutions to problems our clients face.
We have structured processes to implement and take in the best ideas and apply them in a focused and precise way. Just like airline pilots have checklists, we have checklists that we refine as needed.
Our design approach offers us a way to have a consistent process and method with our clients. It helps in articulating and uncovering unmet needs and comprehensively addressing client goals. We draw upon market research and our original approach for real-time insight and a deeper understanding of what's possible now and in the near future. Our design approach integrates content, business, analytics, and technology insights.
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This design approach is also scalable. Some examples include:
• crafting a digital marketing cross-platform campaign
• designing a small product that you hold in your hands
• building an information system
• redesigning a city
• creating global solutions (like access to drinking water or internet connectivity)
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Our Process
Our design approach guides our process. Our process is simple and iterative.
How We Work
We work closely with clients with small, interdisciplinary teams. We're agile and focused on creating great results.
Tools We Use
We use specific tools to help guide the process. This includes iterative designs and rapid prototyping on mobile devices, wireframes, and more.
Tools: Rapid Prototyping
This is an essential tool for all user interface design and software development that we use with our clients. We create live, working models that we keep testing till product launch.
We use rapid prototyping with our clients:
• To quickly conceptualize ideas within defined restraints.
• To identify questions and problems to be solved.
• To visualize the final product.
Live Demos:
Using rapid prototyping tools helps in identifying problems and questions that may arise regarding usability, touch interaction, and speed.
