Amazon Strikes Deal with Apple to Sell New iPhones and iPads from Apple and Apple-Authorized Retailers
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Amazon’s New Deal with Apple allows selling of Apple products ranging from iPhones to Apple Watches Right on the e-commerce giant’s website
Image via Apple
While third-party sellers have sold Apple products before, they have varied greatly from Apple pricing and have not guaranteed sourcing or product quality. The new deal does guarantee product quality, with products sold directly from Apple and Apple-authorized retailers. Apple products will roll out on Amazon sites in the U.S., U.K., France, Germany, Italy, Spain, Japan and India over the next few weeks.
The deal includes the iPhone XR, iPhone XS, iPad Pro, Apple Watch Series 4 and Apple-owned Beats products, but not every Apple product. HomePod, that competes with Amazon’s own Echo, is noticeably absent.
“We’re working with Amazon to improve the experience for Apple customers on their site and we look forward to those customers having another great way to buy iPhone, iPad, Apple Watch, Mac and more.”
Any seller currently on Amazon who sells Apple products will have listings taken down officially January 4th and will need to reapply to Apple directly to become an official Apple-authorized reseller before being allowed to sell Apple products again on Amazon.
“Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want. We look forward to expanding our assortment of Apple and Beats products globally.”
Roughly 71 percent of Apple’s sales in fiscal 2018 that ended in September, came through indirect distribution channels like Amazon, reported Reuters. It is clear that Amazon is the dominant e-commerce distributor as previously Apple and Nike had both resisted selling on the platform but now acknowledge Amazon’s dominance and critical presence for reaching customers.