January Monthly Roundup: 3 Books We Recommend

Hello! Several years ago, we decided to share books we've read with an accompanying short book review, along with interviews from a variety of business owners, designers and creative people via Books on the Go. 

As a precursor to that, we want to share with you a list of 3 books a month that we recommend.

January 2018

1. Good to Great
by Jim Collins

“Good to great companies first got the right people on the bus—and the wrong people off the bus—and then figured out where to drive it.”

— Jim Collins

2. From Zero to One: Notes on Startups, or How to Build the Future 
by Peter Thiel

“The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside. A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator.”

— Peter Thiel

3. Essentialism: The Disciplined Pursuit of Less
by George McKeown

“How can we discern the trivial many from the vital few?”

— George McKoewn

Excerpt from the book Essentialism by George McKeown

2017 Year in Review

2017 marked the tenth year anniversary of Elf as a company and our fifth year as an agency. We're thankful for our wonderful clients, our growing team, our community and the fulfilling work we do!

Thank you also for your interest in Elf. We appreciate all the enthusiasm and warm support we receive from our fans, friends, colleagues and greater community. Here's highlights from our 2017 Year in Review.

Year in Review

• Elf is featured in Creativity Online for our work on Stardust, our upcoming Hayden's podcast with Sony,  our Seeker App with NASA, our responsive website design for Connor & Gaskins Unlimited Marine and our design for the University of Vermont's health and wellness app.

•Hayden's magazine Courage issue launched. Hayden's community also surpasses 10 Million+. 

• Elf launches new game division, Atom Games. Our first game in development is Skye, an aviation simulation game that will be available in the App Store and on Xbox. We are also happy to share that we are developing a version compatible with the Nimbus Minecraft Controller so that you can play live using Apple TV.

• Elf is also developing a series of emergency response apps for use during natural disasters.

• Content we've created has been shared widely and featured in Yahoo! Finance, Nasdaq, Investopedia, Morningstar and more.

• Elf opens two new studios in San Francisco, CA and Oslo, Norway.

We're thankful for the opportunities available today, our wonderful team, our amazing, excellent clients and all that we can create and achieve today. Here's to 2018 - the best year yet! 

Elf Opens Studio in Colorado

We're very happy to be opening our newest studio in Colorado. It's a natural fit for our team, given our love of mountains, skiing and snowboarding and the apps we are building! We are excited for this next stage as we grow and invest in community.