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Enjoy ideas and insights on invention, tech, leadership, and digital business.

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Our newsletter goes out every Monday and offers a summary of all the top stories and insight from our Elf channel and events at Elf.

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- FROM OUR ARCHIVE -

Selection of Reader Favorite Posts

Featured
How the iPhone Reinvented Business
APPLE NEWS
How the iPhone Reinvented Business
APPLE NEWS

From Apps to Music, Apple's iPhone transformed how we do business and how we communicate

Read More.

APPLE NEWS
Design-Driven Companies
INDUSTRY INSIGHT
Design-Driven Companies
INDUSTRY INSIGHT

Design-driven companies outperform the S&P by 219% over 10 years

Read More.

INDUSTRY INSIGHT
Imagining Apps for the Apple Watch
ELF NEWS & CASE STUDIES
Imagining Apps for the Apple Watch
ELF NEWS & CASE STUDIES

We’ve explored some ideas of applications for the Apple Watch for everyday activities

Read More.

ELF NEWS & CASE STUDIES
Apple Acquires Platoon, a London-based A&R startup.
APPLE NEWS
Apple Acquires Platoon, a London-based A&R startup.
APPLE NEWS

Platoon is focused on discovering emerging music artists.

Read More.

APPLE NEWS
Starling Bank, a Digital Disruptor, Offers Mobile Only Banking
INDUSTRY INSIGHT
Starling Bank, a Digital Disruptor, Offers Mobile Only Banking
INDUSTRY INSIGHT

Are mobile-only banks the wave of the future? Starling Bank thinks so.

Read More.

INDUSTRY INSIGHT
Tammie Jo Shults, the Pilot Who Saved a Passenger-Full Plane
PROFILES
Tammie Jo Shults, the Pilot Who Saved a Passenger-Full Plane
PROFILES

The pilot who safely landed a plane that had lost an engine.

Read More.

PROFILES
Restoring the Night Watch
INDUSTRY INSIGHT
Restoring the Night Watch
INDUSTRY INSIGHT

The Rijks Museum reimagines how the public interacts with art.

Read More.

INDUSTRY INSIGHT
Lessons in Doing Your Best
PROFILES
Lessons in Doing Your Best
PROFILES

Lessons learned from Chloe Kim, Shaun White and Winter Olympics athletes.

Read More.

PROFILES
Kyxz Mendiola Invents Flying Car
PROFILES, INVENTIONS
Kyxz Mendiola Invents Flying Car
PROFILES, INVENTIONS

Inventor creates concept flying car with drone technology.

Read More.

PROFILES, INVENTIONS
Spotify Buys Gimlet Media and Anchor
INDUSTRY INSIGHT
Spotify Buys Gimlet Media and Anchor
INDUSTRY INSIGHT

The Swedish audio streaming company cemented its presence in the podcasting world.

Read More.

INDUSTRY INSIGHT
Tolkien and our agency Elf
ELF NEWS & CASE STUDIES
Tolkien and our agency Elf
ELF NEWS & CASE STUDIES

Tolkien reimagined what an Elf was in a beautiful way and inspired our name.

Read More.

ELF NEWS & CASE STUDIES
Stan Lee, Marvel Legend and Writer
PROFILES, INVENTIONS
Stan Lee, Marvel Legend and Writer
PROFILES, INVENTIONS

Few storytellers have inspired the imaginations of adults and children alike.

Read More.

PROFILES, INVENTIONS
It All Began With a Mouse
PROFILES
It All Began With a Mouse
PROFILES

Walt Disney is known for his classic films that brightened everyone’s childhoods and more.

Read More.

PROFILES
A Closer Look at "The Mandalorian"
DISNEY NEWS
A Closer Look at "The Mandalorian"
DISNEY NEWS

Season 1 of “The Mandalorian” ends on a thrilling note, while setting up an exciting start for Season 2.

Read More.

DISNEY NEWS
Howard Head, Founder of Head Ski
PROFILES, INVENTIONS
Howard Head, Founder of Head Ski
PROFILES, INVENTIONS

Despite being an awkward, gangly athlete, Howard Head brought a designer’s mindset to sports.

Read More.

PROFILES, INVENTIONS
Amazon's Purchase of Whole Foods
INDUSTRY INSIGHT
Amazon's Purchase of Whole Foods
INDUSTRY INSIGHT

How this acquisition is poised to reinvent the American landscape.

Read More.

INDUSTRY INSIGHT
Leadership and Team-Building Insight
PROFILES
Leadership and Team-Building Insight
PROFILES

From Bill Walsh, former football coach of the San Francisco 49ers.

Read More.

PROFILES
Applying Imagination to Science
PROFILES, INVENTIONS
Applying Imagination to Science
PROFILES, INVENTIONS

Inventor Ada Lovelace and the Personal Computer.

Read More.

PROFILES, INVENTIONS
The Connected Car
INDUSTRY INSIGHT
The Connected Car
INDUSTRY INSIGHT

Elf: Designing for an Integrated Car Experience.

Read More.

INDUSTRY INSIGHT
Morning Rituals and Peak Performance
PRODUCTIVITY HACKS
Morning Rituals and Peak Performance
PRODUCTIVITY HACKS

How do you start your day?

Read More.

PRODUCTIVITY HACKS
The Genius Who Lit the World
PROFILES, INVENTIONS
The Genius Who Lit the World
PROFILES, INVENTIONS

Tesla pioneered AC electrical design that still remains the global standard for transmitting electricity.

Read More.

PROFILES, INVENTIONS
18 Distinctive Poster Designs
ELF NEWS & CASE STUDIES
18 Distinctive Poster Designs
ELF NEWS & CASE STUDIES

Posters celebrate ideas and moments in history or in the life of a person.

Read More.

ELF NEWS & CASE STUDIES
3-Dimensional Space & Rubik's Cube
PROFILES
3-Dimensional Space & Rubik's Cube
PROFILES

Invention begins with seeing familiar things in new ways.

Read More.

PROFILES
Single Use, Our Oceans and the Future
ECONOMY & ENVIRONMENT
Single Use, Our Oceans and the Future
ECONOMY & ENVIRONMENT

What Single Use means and Its effect on our oceans.

Read More.

ECONOMY & ENVIRONMENT
What's Your Carbon Footprint?
What's Your Carbon Footprint?

Carbon footprint is a term that has come into more common usage in the last decade. What does it mean?

Read More.

Jürgen Klopp's Management Style
Jürgen Klopp's Management Style

Leadership Lessons From Jürgen Klopp, Liverpool FC's Beloved Coach

Read More.

What Starbucks Got Right With Its App
What Starbucks Got Right With Its App

The popular coffee company wins big in e-commerce, attracting 23.4 million consumers aged 14 and up

Read More.


Our Growing Elf Audience

We launched our newsletter in the last weekend of October 2018. Our audience is growing and consists primarily of working creative professionals, software companies, clients, partners, friends, Hayden’s community worldwide, Hayden’s contributors, Stardust guests and companies, and our Elf team.

Learn more about Events we host.


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