With Virtual Product Previews, Amazon's shopping app gives customers the ability to see how products look inside their home using AR technology.

Amazon employs Apple's AR Kit in its latest iOS app to let you view thousands of products in your home, before you buy them. Just in time for the start of the holiday season, the updated app uses augmented reality (AR) kit technology to help customers make better shopping decisions based on aesthetics and fit within their existing living spaces.

After opening the app, you click on the camera icon and choose AR view. Then you can select from thousands of items for your living room, bedroom, kitchen and home office. This ranges from electronics to kitchen appliances, home decor, toys, furniture and more. A nice feature of the app is the ability to move items around and get a full 360-degree view, which can help you finalize your purchase decisions so that you are choosing the best products for your personal aesthetics. Using the new app's AR Kit technology (version 9.21.2) requires iOS 11 and is compatible with the iPhone 6S or newer models.

AR Kit offers tremendous opportunities for showcasing products and building spaces and environments. This ability to recognize objects and showcase them virtually in context, is helpful in a variety of industries, ranging from retail to architecture and construction, landscaping, aviation and the automotive industry.

AR Kit can determine surfaces that any object is placed on and track the movement of the camera in relationship to its surroundings, using the rear camera feed and Core Motion data. In addition, AR Kit can also figure out the right lighting for virtual objects placed into a scene.