Target shared that customers requested Starbucks pickup and returns. The new service does not require a pickup window for either coffee deliveries or product returns. Target plans to add more merchandise and features to the Drive Up service, including fresh groceries, frozen goods, and alcohol.
The company intends to use its 2,000 stores as fulfillment hubs to drive its range of contactless same-day services, including Order Pickup, Drive Up, and Same Day Delivery with Shipt. Target’s digital business grew 200 percent from just a year ago, with these contactless services accounting for more than half of those sales.
Since the pandemic, other popular retailers like Amazon and Walmart have also seen massive digital sales and home delivery growth. Amazon offers both food delivery from Amazon Fresh and Whole Foods and new grocery stores, while Walmart has its service for both groceries and retail products delivered to the home.